"Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably"
(Chartered Institute of Marketing definition)
How can marketing help my business?
Without customers you don't have a business. Saftisying your customers needs (and making a profit) should be central to everything you do.
We have produced several guides to help you get started.
The Chartered Institute of Marketing (CIM) offers a free tool to help you write your marketing plan, and the business link website offers practical advice and downloads.
Ask Your Pharmacist
The NPA works to raise the profile of community pharmacy amongst the general public, in particular raising awareness about the nature and true value of community pharmacy as a professional service. In 2009, our long running Ask Your Pharmacist consumer campaign was focused on:
- Promoting community pharmacy as a public health service provider – specifically around sexual health, vascular screening and health inequalities
- Promoting the community dispensing service as a safe, professional, responsive service
- Promoting community pharmacy as a “quality assured” service provider
AYP campaign resources
Download posters for display in your pharmacy, AYP videos for your website, or listen to colleagues that were interviewed on radio.
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Stop smoking
19 Apr 2010
These posters, feedback forms, press release template and other resources have been provided to help you promote a stop smoking service to the public. Part of the Ask Your Pharmacist (AYP campaign).
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AYP Week 2009 Resources
04 Feb 2010
Posters, template press releases and other materials to support AYP Week 2009. Many of the materials can be used after the week for further promotional activity.
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Self care and long term conditions
08 Oct 2009
This leaflet and 'bag stuffer' are designed to promote self care and how pharmacy can help.
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Guide to pharmacy services
08 Oct 2009
This leaflet is designed to promote community pharmacy services to patients and the public.
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Minor Ailment
01 Oct 2009
These posters and the press release template have been provided to help you promote the Minor Ailments scheme to the public. Part of the Ask Your Pharmacist (AYP campaign.
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Allergy screening
17 Jul 2009
These posters and the press release template have been provided to help you promote the Allergy screening service to the public. Part of the Ask Your Pharmacist (AYP campaign).
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Health Check
17 Jul 2009
These posters and the press release template have been provided to help you promote Health check services to the public. Part of the Ask Your Pharmacist (AYP campaign).
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MUR
17 Jul 2009
These posters and the press release template have been provided to help you promote the Medicines Use Review (MUR)to the public. Part of the ask your pharmacist (AYP campaign.