Winnersh Triangle, 1030 Eskdale Rd, Winnersh, Wokingham, Berkshire, RG41 5TS

Tel: 01727 893 360

Company Summary

The BD Rowa™ portfolio also includes a range of digital solutions which enhance customer experience by improving consultation and allowing self-service in the pharmacy environment. With more than 11,000 systems installed worldwide, the Rowa brand stands for quality and reliability. BD is a global medical technology company that promotes healthcare by improving research, diagnostics and care. BD employs almost 70,000 people in 50 countries. Rowa Technologies is supported by around 800 employees from Kelberg (Eifel) and Frankfurt.

How can you help our members?

Delivering efficiencies in the community pharmacy environment.

Automation allows stabilizing of expenditure, without impacting growth plans. Stock holding can be reduced, in turn releasing capital tied up in stock. With more efficient, intelligent stock management processes, you’ll have a real picture of what you’ve got on stock – anytime. Reorders can be done just-in-time at the touch of a button.

Wastage can be reduced to near non-existent. The warehouse management software and the Rowa system will go hand in hand to manage your stock. Expiry dates can be managed semi-automatically at the input station or fully automatically with Rowa ProLog. The management of split packs is no problem, either.

Without automation, 60% of the time your staff spends per customer is used to search the medication and bring it to the counter. With a Rowa system, they can stay at the counter and order the pack via the warehouse management system. The pack will be delivered to their position within 8-12 seconds.

The time saved can be used to focus on the needs of the customer: give recommendations regarding the requested medication or gain additional sales – and benefit of a higher level of customer retention.

What support is provided?

Pharmacy automation and digital solutions.

What can you offer our members as added value?

In addition to the automation solutions and digital technology, we can offer advice on pharmacy workflow and customer experience, improving efficiencies in the pharmacy environment.

Are there any helpful resources for our members to use or download?

All product information and datasheets / brochures are available online at

Further information:

To find out more about BD Rowa in the latest Business Partner Essentials booklet click here.

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