Why is it important for pharmacy to invest in digital technology?

Read featured article by Harpreet Chana, NPA Digital Consultant.

  Future Direction of NHS Travel The future of the NHS is digital; this has been made apparent by both the Health Secretary, Matt Hancock and the NHS in their long term plan, which predicts that in 10 years’ time, the existing model of care will be markedly different and based on a ‘digital first’ approach. This approach will allow for longer and more productive face to face consultations with clinicians across the NHS, for patients, when they require it. Patient Centred Digital Care In order to facilitate ‘digital first’, the emphasis is on integration and interoperability across primary and secondary care with the patient at the heart of their own care and in charge of their own health record. If community pharmacy wants to ensure its place as part of this integration, then we need to start changing our manual processes and become more digitally enabled. Digital pharmacy is set to become the norm with 73% of all 55-64 year olds and 40% of over 65s (the biggest users of community pharmacy) having access to in the internet via a smartphone (1). Digital Developments • We are already seeing the impact from early digital disruptors on prescription volumes and OTC sales through the provision of click and collect/deliver services.…