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Promoting Your Flu Vaccination Service

To achieve a successful and profitable flu vaccination service, it’s essential to promote it effectively to your patients and customers. Promotion can take many forms — from staff engagement during conversations and health promotion campaigns, to visual materials such as posters, leaflets, pharmacy TV screen displays, and website banners.

To support your promotional efforts, the NPA has created a range of ready-to-use flu vaccination resources, available to download from NPA Connects, these include:

  • Posters

  • Postcards

  • Digital banners

  • Social media posts

These materials are designed to help you raise awareness, increase uptake, and encourage more patients to access your flu vaccination service.

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