This year the theme is ‘now at your local pharmacy’

We are highlighting the new NHS services that have been introduced in community pharmacy over the past 2-3 years and the recent evolution of pharmacy practice. Pharmacies and pharmacy stakeholders can access a suite of free-of-charge campaign materials on this page.

Social Media Cards (for you to download to use in conjunction with key local messages)


Getting the Best from Your Prescribed Medication (NMS videos)


The central message of this campaign is

Your local pharmacy can help. Don’t miss out on NHS support available conveniently and close to home, in your local pharmacy.

Why take part?

  • Build public understanding of, and support for, the role of community pharmacy in the NHS
  • Increase uptake of the NHS support available in pharmacies
  • Achieve positive publicity for your pharmacy and build your local networks
  • Reduce inappropriate use of GP and hospital services
  • Free of charge campaign materials

Invite local politicians to visit your pharmacy

Many pharmacies take the opportunity to invite their local MP/MSP/MS/MLA or councillors to visit their pharmacy during Ask Your Pharmacist Week. This helps brings local politicians up to speed on latest developments and can also get you free, positive publicity for your pharmacy.

To make this easy for you, here’s a template letter/email you can adapt and send:

England – download MP letter

Scotland – download MSP letter

Wales – download MS letter

Northern Ireland – download MLA letter

Web Copy

Upload or adapt this web copy to the news section of your website during AYP Week.

Local Newspaper Column

AYP newspaper column – copy for you to use or adapt

PowerPoint for online presentations to patient groups or stakeholders

England presentation

Scotland presentation

Wales presentation

Northern Ireland presentation

Social media ideas for your local community channels

Template of social media tweets and posts