This year the theme is ‘Meet Your Local Pharmacy Team’

This year the theme is ‘Meet Your Local Pharmacy Team’. We are highlighting the skills and knowledge of community pharmacists and the wider pharmacy team, and their track record of safely delivering clinical services.  The campaign will also emphasise that your community pharmacist works closely with your GP and the rest of the local healthcare team to make sure you get the best possible care.

Pharmacies and pharmacy stakeholders can access a suite of free-of-charge campaign materials on this page.

The central message of this campaign is:

Your local pharmacy team can help. Don’t miss out on the convenient clinical care available close to home, in your local pharmacy.


Why take part?

  • Build public understanding of, and support for, the role of community pharmacy in the NHS
  • Increase uptake of the NHS support available in pharmacies
  • Achieve positive publicity for your pharmacy and build your local networks
  • Reduce inappropriate use of GP and hospital services
  • Free of charge campaign materials




Social Media Cards (for you to download to use in conjunction with key local messages) Please use #AskYourPharmacist


Social media ideas for your local community channels

Suggested social media posts



Suggested video scripts

Suggested video scripts for videos you can record in your own pharmacy.


Campaign animation

Download the animation here.


Invite local politicians to visit your pharmacy

Many pharmacies take the opportunity to invite their local MP/MSP/MS/MLA or councillors to visit their pharmacy during Ask Your Pharmacist Week. This helps brings local politicians up to speed on latest developments and can also get you free, positive publicity for your pharmacy.

To make this easy for you, here’s a template letter/email for MPs and other elected representatives you can adapt and send. 


Web Copy

Upload or adapt this web copy to the news section of your website during AYP Week.


Local Newspaper Column

AYP newspaper column – copy for you to use or adapt


PowerPoint for online or face-to-face talks to patient groups or stakeholders

England PowerPoint presentation / England PDF

Scotland PowerPoint presentation / Scotland PDF

Wales PowerPoint presentation / Wales PDF

Northern Ireland PowerPoint presentation / Northern Ireland PDF


Window posters

Click to download


Web banners