Challenging unfair advertising The NPA has been consistently standing up for independents by challenging unfair and misleading advertising of pharmacy services.

You might have seen media coverage about NPA taking action against misleading advertising of pharmacy services.

NPA complaint to the Advertising Standards Authority about Pharmacy2U

The Advertising Standards Authority (ASA) upheld complaints by the NPA and others about advertising by Pharmacy2U. The watchdog said that Pharmacy2U had not been able to substantiate its claim that the NHS would currently save £300 million per year or more, if a significant proportion of the population switched to online repeat prescription services such as theirs.

The ruling relates to a Twitter advert and two TV adverts, in November and December 2017. The ruling means that the adverts must not appear again in their current form. The ASA ruling can be viewed here.

For more information on this story, click here.

NPA wins High Court battle with Pharmacy2U

Pharmacy2U failed in a legal bid to obtain the contact details of thousands of independent community pharmacies, after the High Court refused its request.

For more information on this story, click here.

NPA complaints to GPhC and NHS England about Pharmacy2U and Echo

The NPA raised concerns with the General Pharmaceutical Council and NHS England about claims made in advertising by Pharmacy2U and Echo.