NHS Help Us, Help You campaign

NHS England and NHS Improvement have launched their 'Help Us, Help You Campaign'.

NHS England and NHS Improvement has launched a campaign to raise awareness of the clinical advice and over-the-counter medicines available in pharmacies for treating common illnesses. The ‘Help Us, Help You’ campaign highlights that local pharmacy teams offer a fast and convenient clinical service for minor illnesses, with no need for an appointment, and use of a consultation room should it be required.

The primary audience for this campaign is adults who are suffering minor health conditions – such as coughs, colds, sore throats, tummy troubles and aches and pains – that do not require a GP appointment, with a secondary focus on parents and carers of children aged 5-12 years old. It includes TV and social media advertising, including this video.