Resources for mandated Public Health Campaigns for September and October

16 Aug 2019

NHS England and NHS Improvement (NHSEI) and the Pharmaceutical Services Negotiating Committee (PSNC) have agreed the 6 public health campaign topics nationally for 2019/20.

The two forthcoming campaigns are – Antimicrobial Resistance in September and Stoptober (tobacco) in October. PHE will be delivering resources for the campaigns to all community pharmacies in England starting form this week.

Packs will start arriving via courier from 21 August but if pharmacies have not received their pack by 27 August, PHE advise that NPA members check with their colleagues if someone else has signed for it. If not, send an email to: partnerships@phe.gov.uk stating pharmacy name, address, postcode and name of the campaign(s) they’ve not received materials for.

Social media and digital resources for these campaigns will be available on PHE’s Campaign Resource Centre closer to campaign launch and can be used to support the campaign.

Pharmacies will also receive resources to use with members of the public on, productive healthy ageing and physical activity. Packs include:

Resources to support the publication of Menu of Interventions for Productive Healthy Ageing

Community pharmacies will receive a set of cards that can be used when talking to older people about healthy ageing.

This follows on from the PHE publication – a Menu of Interventions for Productive Healthy Ageing for Pharmacy Teams in March 2019. The cards are an easy to use resource that pharmacy teams can use in their everyday interactions with older people to support them to lead more independent lives and improve their quality of life.

These resources provide opportunistic, evidence-based interventions that can help provide benefits for healthy ageing. The content covers falls reduction, dementia, social isolation and loneliness, mental health, physical activity and malnutrition.

Sport England’s physical activity campaign resources

The UK’s leading health and social care charities and Sport England, supported by Public Health England, have developed a new campaign, ‘We Are Undefeatable’ to inspire and support people with health conditions to get active. Launching 2 September, the campaign will aim to change the misconception that those of us with long-term health conditions can’t be active.

It will include TV, radio and internet advertising and encourage people to visit www.weareundefeatable.co.uk and social channels for inspiration, reassurance and support on how to get more active.

An activation guide will be included in the pack with further information on the campaign.

Social media and digital resources for these campaigns will be available on the PHE Campaign Resource Centre closer to launch, and can be used to support the campaign.