Ask Your Pharmacist Campaign

Promote ‘Discover Your Local Pharmacy’ in your pharmacy

Each year in early November, Ask Your Pharmacist (AYP) Week provides a platform for pharmacy public awareness activities across the UK.  This year’s Discover Your Local Pharmacy theme allows you to showcase your full range of pharmacy services – surprising people with what’s on offer on their doorstep.

Don’t forget though, AYP doesn’t stop at the end of this awareness week – you can promote pharmacy services to your patients and community using this theme year round.

Here are free downloadable resources to help:


Social media assets

  • Social media text and images, with an easy guide to show you how to copy & paste this to Facebook, Twitter & LinkedIn are available here
  • Tweet us @NPA1921 using hashtag #AskYourPharmacist and we’ll help to promote you


Download and print resources


Invite your local MP to your pharmacy

  • Use this tool to find your local MP and use our template letter to email them an invite


Consumer-facing website


Contact your local press

  • The NPA is also organising radio interviews during the week – contact Chris Fay ( to get involved



The annual Ask Your Pharmacist campaign is a long-running initiative which raises awareness of the skills and services offered by community pharmacies – promoting the benefits of the locally based pharmacy service proposition (being accessible, caring, expert, responsive and community-based). It also serves as a prompt for conversations with customers and stakeholders at a local level about community pharmacy services.

If you have queries about any aspect of the campaign, please email